Client :
Still Hour Candle Co.
Service :
Brand identity & packaging
Sector :
Lifestyle
Year :
2025
Still Hour is a slow-living candle brand built around a single idea: a scent should mark a pause in the day, not fill a room. The identity trades perfume-aisle gloss for the quiet confidence of a chemist's label.
Challenge
Problem:
A crowded candle market where every label shouts.
No consistent voice across six scent lines.
Packaging that didn't survive a shelf reset.
Solution:
A fixed type grid used on every label, whatever the scent.
A warm, undyed wax and kraft palette instead of trend colours.
One pictogram system to tell scents apart at a glance.
Approach
We started from the object in the hand, not the logo.
Every decision was tested against a shelf photograph, not a moodboard.
The system shipped as a two-page spec any printer could run without us.
