Client :
Low Ember Coffee Roasters
Service :
Brand identity & packaging
Sector :
Branding
Year :
2024
Low Ember roasts in small batches and sells almost entirely through word of mouth. The identity had to read on a bag from across a counter and still hold up printed two inches tall on a web order.
Challenge
Problem:
A hand-drawn logo that didn't survive small print.
No system for naming or dating new roasts.
Bags that looked identical to three competitors on the same shelf.
Solution:
A single stamped mark, legible from one inch to one foot.
A roast-date and origin system printed the same way every time.
A warm neutral palette that photographs true under any light.
Approach
We audited every surface the brand already touched before drawing anything new.
Print tests ran on the roaster's own bags, not mockups.
The new system launched with the next roast, no relaunch event.
